Simple Beauty Naturals® accentuates the beauty of all humanity, one individual at a time, while preserving and restoring the natural beauty of the Earth.©”

Our story begins on the cocoa plantations of Venezuela. Aja, a former franchisee of a large franchise, left the US for Venezuela in 2009 after selling the assets to her franchise.

She has a passion for business and knew she wanted to offer business opportunities to people who share that passion.

Why Venezuela? Who knows? Aja is adventurous like that. But maybe it was something magical about that move because the naturalness of Venezuela’s cocoa plantations gave her an up close experience with using the best ingredients on the planet for skincare.

But there was something else. Aja had horrific bouts of eczema that were exacerbated by the many products on the market that claimed to help. A devout believer in holistic health and student of Chinese Medicine, she knew she had a duty to come up with real solutions.

Aja combined her love of using plants, herbs, and vegetables for health with her passion for business and Simple Beauty Naturals® was born.


Why Our Products are Unscented

Dangers of Fragrances
Simple Beauty Naturals products are all fragrance free. Because we are dedicated to the health of you, ourselves, and the environment; we don’t use essential oils or synthetic fragrances.

Essential oils are plant based, heavily concentrated oils that are extracted from plants. Many times, they are preserved in alcohol. Alcohol can be drying and a possible irritant to people with sensitive skin. In addition, even if the essential oils aren’t alcohol based, one drop of essential oil can represent a huge portion of a plant or flower. Because of this high concentration, they can irritate and even damage the skin if not used with caution. The scents emitted from essential oils usually don’t last as long as scents from synthetic fragrances. Therefore, many brands of essential oils add petroleum and other potentially dangerous oils to their formulas so that the scents will last. Essential oils such as lavender, cinnamon, eucalyptus, and peppermint break down the collagen in skin and can eventually heighten the prevalence of wrinkles.

Synthetic fragrances are fragrances that are manufactured in labs. They contain an abundance of harmful chemicals including carcinogens and hormone disruptors. They have been connected to kidney disease, respiratory disease, nauseousness, dizziness, and damage to the central nervous system.

What Makes Us Different from Other Well-Known Companies that Sell Products through Direct Sales

1. Our products are natural, unscented, and specially designed for people with sensitive to normal skin.
2. Our products are vegan or vegetarian.
3. We support small farms, families, and businesses. Many of our ingredients are sourced directly from local and international farmers.
4. Our franchisees KNOW skincare and give specialized service.
5. We believe that skincare is holistic. We help people achieve beautiful skin from the inside out.
6. Our motto is “Beautiful Skin is the Best Foundation ™.” In most cases, skin does not have to be covered up in order to reveal its optimal beauty. We work closely with our customers to help them reveal their own innate beauty.
7. Our training, certification process, and support make our franchisees the BEST in the industry.
8. Our dedication to natural products and processes make our products the BEST in the industry.
9. All we do are skin and make-up. We’re not trying to be everything to everybody. We just want you to trust us to be your skin’s everything.

We are a FRANCHISE that Sells Our Products through the METHOD of Direct Sales; We are Not a traditional MLM, Network Marketing, Direct Sales company.

The main difference between our company’s structure and direct selling, MLM, Network Marketing companies is that our income is based on PRODUCT sales, not building a large field of people selling our products.  We don’t want a large field of franchisees.  We want each of our franchisees to be successful and we work to prevent an over-saturation of too many franchisees.   Our franchisees are essentially owners of virtual franchises.  They don’t have physical retail stores.  They sell their products directly to consumers from anywhere in the world.  We also provide ongoing support, training, and education that franchises offer.  Here is a bit of information on franchises:


Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship.  In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and services that will be offered by the franchisees (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an operating system, brand and support.

Business Format Franchising (This is Simple Beauty Naturals®’ type)

There are two different types of franchising relationships. Business Format Franchising is the type most identifiable to the average person.  In a business format franchise relationship the franchisor provides to the franchisee not just its trade name, products and services, but an entire system for operating the business.  The franchisee generally receives site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor.  More than 120 diverse industries use franchising as their route to market including:


Business Services

Commercial and Residential Services



Personal Services

Quick Service Restaurants (fast food)

Real Estate

Retail Food

Retail Products and Services

Senior Care and Medical Services

Table/Full Service Restaurants

Traditional or Product Distribution

While less identified with franchising, traditional or product distribution franchising is actually larger in total sales than business format franchising.  In a traditional franchise, the focus is not on the system of doing business, but mainly on the products manufactured or supplied by the franchisor to the franchisee.  In most, but not in all situations, the manufactured products generally need pre- and post-sale service as found in the automobile industry. Examples of traditional or product distribution franchising can be found in the bottling, gasoline, automotive and other manufacturers.

Franchising is About Relationships

Many people, when they think of franchising, focus first on the law.  While the law is certainly important, it is not the central thing to understand about franchising.  At its core, franchising is about the franchisor’s brand value, how the franchisor supports its franchisees, how the franchisee meets its obligations to deliver the products and services to the system’s brand standards and most importantly – franchising is about the relationship that the franchisor has with its franchisees.  In a 2014 survey by Franchise Business Review on franchisees’ relationship with their franchisors it was determined:
90 percent enjoy operating their business,

88 percent of franchisees enjoy being part of their organization,

85 percent feel positive about their affiliation with their franchisor,

83 percent respect their franchisor,

80 percent feel their franchisor operates with a high level of honesty,

78 percent would recommend their franchise brand to others, and

73 percent would “Do it all over again” if they had the option.
Franchising is About Brands

A franchisor’s brand is its most valuable asset and consumers decide which business to shop at and how often to frequent that business based on what they know, or think they know, about the brand.  To a certain extent consumers really don’t care who owns the business so long as their brand expectations are met. If you become a franchisee, you will certainly be developing a relationship with your customers to maintain their loyalty, and most certainly customers will choose to purchase from you because of the quality of your services and the personal relationship you establish with them.  But first and foremost, they have trust in the brand to meet their expectations, and the franchisor and the other franchisees in the system rely upon you to meet those expectations.

Franchising is About Systems and Support

Great franchisors provide systems, tools and support so that their franchisees have the ability to live up to the system’s brand standards and ensure customer satisfaction.  And, franchisors and all of the other franchisees expect that you will independently manage the day-to-day operation of your businesses so that you will enhance the reputation of the company in your market area.

When selecting a franchise system to invest in, you want to evaluate the types of support you will be provided and how well the franchisor is managing the evolution of the products and services so that it keeps up with changing consumer expectations.  Some of the more common services that franchisors provide to franchisees include:

A recognized brand name,

Site selection and site development assistance,

Training for you and your management team,

Research and development of new products and services,

Headquarters and field support,

Initial and continuing marketing and advertising.

You want to select a franchisor that routinely and effectively enforces system standards.  This is important to you as enforcement of brand standards by the franchisor is meant to protect franchisees from the possible bad acts of other franchisees that share the brand with them.  Since customers see franchise systems as a branded chain of operations, great products and services delivered by one franchisee benefits the entire system. The opposite is also true.